Some Facts and how Mobile Ad's can Grow Your Business
How a mobile ad campaign can boost your business
diablo drug ingredients viagra Advertising your business on mobile devices is increasingly critical to your marketplace viability. With more than 60 percent of U.S. households now using at least one smart phone, and those numbers growing 10 percent annually, mobile devices are rapidly taking over as the primary way that your customers look for product offers, find local businesses, and perform research for purchasing decisions.
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clomid pct drug test As the innovative leader in data-driven marketing, Axxes Data Corp empowers small businesses with a complete and easy-to-implement mobile marketing solution. Your ad dollars go where it matters when you narrow your campaign focus to only the most relevant customers and prospects. We use precise location, demographic, financial, lifestyle, purchasing data and more to get your message to the right buyer at the right time.
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- Target new customers with special offers
- Attract nearby new residents
- Increase awareness of your business
- Promote your grand opening
- Announce your big event
- Promote your big sale
More than half of consumer time spent on the Internet is on mobile devices
Consumers today spend nearly 60% of their time on the Internet on their mobile devices, as compared to their desktop or laptop computer, tablet and other devices.
There is no reason why your business should not be focusing at least half of its advertising spend on mobile channels because that’s where your audience is active online today.
It’s important to measure the ROI of your mobile marketing through lifetime value, or LTV, since there are typically many touch points when a customer converts on a mobile device and this must be taken into consideration when understanding the cost of conversions as part of your budget.
The LTV of consumers is important to consider, especially with mobile, since they may interact with your business on one channel, but not yet convert until interacting with your business twice more on other channels until they convert a few weeks later.
In other circumstances, a one-time shopper can become a lifelong customer by simply being re-engaged on mobile in the future.
Since consumers are using mobile more extensively today, it’s important to understand the LTV each customer can bring to your business if properly reached with the right messaging on the mobile channels where they’re most active.
Mobile traffic will grow significantly in the next five years with no end in sight
According to the Ericsson Mobility report, growth in mobile data traffic between 2013 and 2019 will grow at a CAGR (compound annual growth rate) of 45%. With these calculations in mind, it’s estimated there will be 10 times the amount of total mobile data traffic by 2019.
Companies of all sizes have no choice but to start advertising and building an active community on mobile in order to remain relevant and engaged with their customers.
If you aren't quickly moving to create an active presence on mobile, your competitors will likely outpace you in the coming months and years with their existing mobile campaigns as your business tries to catch up with the market and its explosive growth.
Spending on mobile advertising will grow substantially year-over-year across industries
In 2014, mobile advertising is expected to grow 75.1% to $31.45 billion, which makes up nearly one-quarter of total digital ad spending worldwide.
This is a strong indication that organizations allocating marketing spends to mobile-focused channels are seeing a strong ROI from their efforts.
Although these statistics are predictions, they rely heavily on the explosive growth of advertising dollars regularly being allocated to mobile channels.
This most likely indicates that these channels are working for these businesses to drive measurable results or they wouldn’t continue to allocate their budgets to them.
Mobile ad spending will continue to grow as advertising platforms like Facebook begin to expand offerings to suit the needs of advertisers like adding call-to-action buttons to their ads and the other constant improvements to both ad units and tools.
Consumers are less likely to comparison shop when using a mobile app
According to comScore, 46% of shoppers say they are less likely to shop around for other options when they’re using a company’s mobile app. This data was compiled from a survey of more than 3,000 U.S. online shoppers that asked them questions about their shopping behavior.
It is time to begin either spending advertising dollars on driving more installs of your mobile app or developing a mobile app to begin with. Consumers are less likely to abandon a shopping experience on your mobile app as they are on a mobile website.
It’s recommended that you drive mobile traffic to your app to decrease the likelihood that your customers will shop your competitor’s products and services.
The growing intersection of mobile and the retail experience becomes a bigger priority
Alex and Ani, a lifestyle and accessories brand, improved sales by 318% with a mobile point-of-sale (POS) system. The mobile POS system allowed store associates at Alex and Ani retail locations to use iPod Touches to checkout customers. Instead of having three POS terminals at a store location, they are able to checkout customers at 25 locations throughout their stores using a mobile device operated by store associates.
Your mobile marketing can potentially affect the success of your brick-and-mortar stores offline, creating a cohesive and enjoyable experience for your customers.
Allocating your marketing budget on mobile can help generate value and utility for your customers online and in-person, which can lead to increased sales, customer engagement and a stronger LTV from your customer base
Redeeming mobile coupons is on the rise
In 2014, one in four mobile phone users will redeem a coupon via a mobile device. According to eMarketer estimates, the number of smartphone coupon users rose by 66% in 2012 and continues to rise year over year.
Increased mobile phone usage has made claiming coupons and offers on-the-go more convenient for consumers looking for deals from their favorite brands. It’s a prime opportunity to reach your customer base while they’re shopping online for your offerings, or similar products from competitors.
One of the best opportunities mobile coupons provide for your business is presenting them to customers as they shop your brick and mortar stores in person. They are already visiting your business, which makes it a prime opportunity to incentivize them to make a purchase.
Finally, advertising your coupons, deals and offers on mobile devices is still an extremely new method of marketing to your customer. Therefore, there is far less struggle with competitors to reach your audience with mobile coupons and as a result, an opportunity to achieve greater visibility with your campaigns.
A majority of mobile searches result in immediate action
According to iAcquire, 70% of mobile searches lead to action on a website within one hour of when the search was conducted. The study suggests that mobile users doing searches are more motivated to take immediate action than someone searching from a desktop or laptop computer.
First and foremost, this statistic stresses how important it is for your organization to have a mobile-friendly website to ensure a person is able to take an appropriate action with your business.
If a mobile phone user is visiting your website to find the location of your stores and your website isn’t mobile-friendly, your business could be missing out on attracting potential customers.
Second, this speaks to the effectiveness of mobile advertising at helping to drive awareness, app downloads, increase purchases and more since the intent of a user to perform an action is much stronger.
There are fewer distractions on a mobile screen, therefore certain actions taken on a mobile device get more attention from a mobile user than they would on a desktop or laptop.
As an advertiser, there are many opportunities to gain the attention of a potential customer with such a small screen, fewer opportunities for distractions and a stronger intent, whether from a pre-roll ad on a YouTube video or an in-feed ad in their favorite publication.